EUPHEMISM AS AN EFFICIENT INSTRUMENT IN DIPLOMATIC INTERCOURSE
https://doi.org /10.59982/18294359-23.14.2-rm-11
Abstract
The article considers one of the linguistic devices of the diplomatic language—euphemism—through the analysis of speeches and interviews delivered by heads of states, famous diplomats, and political figures. The analysis reveals the indispensable role of this magic phenomenon in composing speeches. It manifests how political figures and diplomats apply this effective and protective device to achieve their goals successfully and to be palatable and acceptable to the audience. The use of euphemisms in their speech indicates the coloring function of this strong and, at the same time, softening nature of this specific tool, as it helps the users to be more flexible and promote a certain character and quality of communication. Euphemism, as an alternative substitute, allows them to cover up unpleasant events, conceal aspects of the policy, or shield the public from distressing details. Hence, euphemization is an attractive, efficient, and often used linguistic tool that, in certain instances, prevails in the delightful process of modern diplomatic communication by beautifying it and preventing negative impact.
Keywords: diplomatic language, euphemism, linguistic instrument, effective device.
PAGES : 113-118