GENDER DISINFORMATION IN PUBLIC DISCOURSE (ANALYSIS BASED ON ARMENIAN CASE STUDIES)
https://doi.org/10.59982/18294359-25.1-as-15
Abstract
In recent decades, gender disinformation has become a significant topic for discussion within the scope of academic research, as it increasingly serves as a strategic tool in public and political discourses. It has its expressions not only at ideological and content levels but also through semantic, linguistic and stylistic dimensions. This article aims at analyzing the discourse, linguistic and stylistic features of gender disinformation by examining cases from Armenian public and political discourses.
The analysis is based on case studies of political speeches, media publications, and journalistic texts, targeting women politicians and women active in public spheres. Methodologically, the study applies a combined approach of critical discourse analysis and stylistic analysis.
The findings demonstrate that gender disinformation discourse widely employs rhetorical strategies and stylistic devices such as metaphor, simile, hyperbole, irony, pathos, negative labelling, and stigmatization. These techniques contribute to undermining women’s political and professional legitimacy while perpetuating gender stereotypes and reinforcing patriarchal narratives in public perception.
Notably, gender disinformation is strategically used by representatives of various political forces, targeting each other irrespective of ideological differences. Moreover, the media often serves as an active reproducer and amplifier of such rhetoric. Linguistic and stylistic analysis therefore proves to be a vital instrument for identifying these phenomena and fostering critical awareness in public communication, thereby supporting efforts to promote gender equality and democratic values.
Keywords: gender disinformation, critical discourse analysis, public discourse, stylistic analysis, woman politician, gender stereotypes.
PAGES : 151-161